Risk estimates

It is well known that people tend to overestimate small risks. We would like to help people better digest risks that they encounter (for example, in the news) by providing a perspective along with the risk (e.g. one person in a football stadium). We found that presenting the risks in the absolute format (x people) allows people to better recall the presented risks in the same population and estimate the same risks in a different population than in other formats (one in x, x of y). Work done with Jake Hofman and Dan Goldstein @ MSRNYC.